This is a competition submission to DAFF (design against fashion fur) in which I had utilised my illutrations from previous projects and changed the concept to work in this case.
I had looked at previous winners where they used gore and blood to shock and attract attention.
So I wanted to do the opposite, to seek appeal through design that looks visually enticing and then the facts of the words would shock them into realisation of animal cruelty.
Some type treatment from my illustrations.
